History

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Our story dates back to 1957
when we were a small Jura-based company specialising in wood care.

From the moment we created our first floor varnish to our early decision to supply superstores - to say nothing of our daring move into the technical and decorative paints market - we have always sought new challenges.Christian de Grivel
President of V33 Group

1957

invented our first floor varnish with 33 percent of the hardness of glass It was the first product to bear the V33 name.

1962

developed a product line for professionals, under the Plastor brand.

1978

continued diversification with the launch of our first woodstain
and the sale of our products in DIY superstores for the first time.

1988

created our range of exterior paints and set up our first European subsidiary (Italy).

1990

Bought out the wood care products company Liberon.

2000

developed our first line
of decorative paints. 

2004

strategic move into interior decorative paints, launching the "Pure Colours" range, and expanded our international development. 

2006

Bought out the Cecil group ; 
a merger cementing the group's ambition in the wholesale and industrial wood treatment markets.

2013

created a new product segment : decorative technical paints designed for the renovation of different surfaces.

2014

opened our seventh subsidiary in Russia.

2015

created our first
anti-formaldehyde paint.

2016

Le Groupe V33 ouvre sa première boutique en nom propre: Hypnotik au BHV Marais à Paris.

2017

Le Groupe fête ses 60 ans d'existence.
V33 lance également Mask & Color®, la première peinture qui répare et décore tous les murs ainsi que le Wood Bar lors du salon Maison & Objet. Année clé pour le Groupe qui ouvre sa seconde boutique Hypnotik au BHV Parly 2, dans la banlieue parisienne.

2018

V33 se lance dans le e-commerce avec la vente de testeurs sur son site boutique.v33.com.

Our rapid market penetration testified to a pioneering and daring spirit which has remained with the group ever since. Our determination also helped us rise to name-brand status in France and abroad without ever losing sight of our original character. Today, we are proud of our experience and expertise in all types of coating solutions.

We are proud to have risen from a small Jura-based company specialising in wood to an industrial group recognised on a global scale.
Bertrand Leseute
CEO of V33 Group