You are here
Our story dates back to 1957
when we were a small Jura-based company specialising in wood care.
invented our first floor varnish with 33 percent of the hardness of glass It was the first product to bear the V33 name.
developed a product line for professionals, under the Plastor brand.
continued diversification with the launch of our first woodstain
and the sale of our products in DIY superstores for the first time.
created our range of exterior paints and set up our first European subsidiary (Italy).
Bought out the wood care products company Liberon.
developed our first line
of decorative paints.
strategic move into interior decorative paints, launching the "Pure Colours" range, and expanded our international development.
Bought out the Cecil group ;
a merger cementing the group's ambition in the wholesale and industrial wood treatment markets.
created a new product segment : decorative technical paints designed for the renovation of different surfaces.
opened our seventh subsidiary in Russia.
created our first