History
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Our story dates back to 1957
when we were a small Jura-based company specialising in wood care.
1957
invented our first floor varnish with 33 percent of the hardness of glass It was the first product to bear the V33 name.
1962
developed a product line for professionals, under the Plastor brand.
1978
continued diversification with the launch of our first woodstain
and the sale of our products in DIY superstores for the first time.
1988
created our range of exterior paints and set up our first European subsidiary (Italy).
1990
Bought out the wood care products company Liberon.
2000
developed our first line
of decorative paints.
2004
strategic move into interior decorative paints, launching the "Pure Colours" range, and expanded our international development.
2006
Bought out the Cecil group ;
a merger cementing the group's ambition in the wholesale and industrial wood treatment markets.
2013
created a new product segment : decorative technical paints designed for the renovation of different surfaces.
2014
opened our seventh subsidiary in Russia.
2015
created our first
anti-formaldehyde paint.
2016
Le Groupe V33 ouvre sa première boutique en nom propre: Hypnotik au BHV Marais à Paris.
2017
Le Groupe fête ses 60 ans d'existence.
V33 lance également Mask & Color®, la première peinture qui répare et décore tous les murs ainsi que le Wood Bar lors du salon Maison & Objet. Année clé pour le Groupe qui ouvre sa seconde boutique Hypnotik au BHV Parly 2, dans la banlieue parisienne.
2018
V33 se lance dans le e-commerce avec la vente de testeurs sur son site boutique.v33.com.
