History
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Our story dates back to 1957
when we were a small Jura-based company specialising in wood care.
1957
invented our first floor varnish with 33 percent of the hardness of glass It was the first product to bear the V33 name.
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/1957-image1.png?itok=JpGa0Wmy)
1962
developed a product line for professionals, under the Plastor brand.
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/1962-image.png?itok=9-a8BQQe)
1978
continued diversification with the launch of our first woodstain
and the sale of our products in DIY superstores for the first time.
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/1978-image.png?itok=hugLUZOc)
1988
created our range of exterior paints and set up our first European subsidiary (Italy).
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/1988-image.png?itok=VpQgeiYH)
1990
Bought out the wood care products company Liberon.
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/1990-image.png?itok=vASUkQhV)
2000
developed our first line
of decorative paints.
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/2000-image.png?itok=u4nGt4AM)
2004
strategic move into interior decorative paints, launching the "Pure Colours" range, and expanded our international development.
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/2004-image.png?itok=l33LNx2U)
2006
Bought out the Cecil group ;
a merger cementing the group's ambition in the wholesale and industrial wood treatment markets.
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/2006-image.png?itok=a-k3LLbP)
2013
created a new product segment : decorative technical paints designed for the renovation of different surfaces.
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/2013-image.png?itok=ytSp5rPT)
2014
opened our seventh subsidiary in Russia.
2015
created our first
anti-formaldehyde paint.
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/2015-image_0.png?itok=felGAmBU)
2016
Le Groupe V33 ouvre sa première boutique en nom propre: Hypnotik au BHV Marais à Paris.
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/bhvmarais_hypnotik_0.jpg?itok=rmGEStUC)
2017
Le Groupe fête ses 60 ans d'existence.
V33 lance également Mask & Color®, la première peinture qui répare et décore tous les murs ainsi que le Wood Bar lors du salon Maison & Objet. Année clé pour le Groupe qui ouvre sa seconde boutique Hypnotik au BHV Parly 2, dans la banlieue parisienne.
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/woodbar-salon-maison-et-objet.jpg?itok=FDGUNRjp)
2018
V33 se lance dans le e-commerce avec la vente de testeurs sur son site boutique.v33.com.
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/boutique-testeurs-2018_0.jpg?itok=X0QxvQl1)
2019
Lancement du site e-commerce Libéron : production/logistique. Lancement de la première gamme de peinture murale de Libéron : Velours de Peinture®.
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/img_1957_2022_kakibarda_01_0.jpg?itok=Cbluh9Nu)
2020
Lancement des premiers papiers peints Libéron : Velours de Papier®.
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/11_photo_ambiance_a_la_teinte_img_20092414.jpg?itok=FWfpD_Y0)
2022
Nouvelle plateforme de marque V33 et Hypnotik. Lancement de la stratégie RSE. Première gamme biosourcée.
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/logos_hypnotik_et_v33_0.png?itok=YOjA3O3s)
2023
Nouvelle plateforme de marque Cecil Professionnel.
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/cecil_pro_logotype_0.png?itok=3I8Bk6vu)
2024
Nouvelle plateforme de marque Plastor.
![](https://www.groupev33.com/sites/default/files/public/styles/timeline/public/logo-plastor-officiel_0.png?itok=87nqyTKX)