V33, 60 years of bold innovation!

1957 saw the meeting of two teenagers, John Lennon and Paul McCartney, who would go on to form the Beatles. And it was the year that Albert Camus was awarded the Nobel Prize for Literature.

 

1957 was also and above all the year in which V33 was founded thanks to the ingenious invention of the very...

Mask&Color, the paint revolution!

Because V33 makes quality of life a priority for its consumers, we are always innovating to make your DIY projects easier.

 

In 2017, V33 is launching an exciting innovation as the company releases the first paint capable of both repairing and decorating all walls: Mask&Color®!

 

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V33 goes green!

Because quality of life goes beyond your home, V33 has committed to environmental causes by using lorries running on nitrogen and bioethanol to transport its products.

 

These trucks offer many advantages. They have ecological benefits, significantly reducing greenhouse gases. They're also better for...

The very first V33 Group store opens at BHV Marais!

Since 13 April 2016, a ray of sunlight sent by V33 has been illuminating the lower ground floor of the BHV Marais department store in Paris. 180m² of contemporary and inspirational floor space reflecting the history of the Marais and its art galleries: this specially designed area...

Votes were cast in December 2015 when the Renovation range created by V33 was voted product of the year in the Decorating category.

 

 

Assessed by a panel of more than 10,000 French households, products are judged on their attractiveness, perceived innovation and satisfaction rate.

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V33 Finland video

Historically, the V33 Group's presence in Finland has been through the Libéron brand. With the signing of a distribution contract with Kesko central procurement on 10 October 2014, V33 made a promising foray into the country with its Renovation product line.
These products were released into stores in...

V33 Russia

By opening its seventh subsidiary in Russia, the V33 Group is accelerating its international development. In this country, 27 times the size of France, there is tremendous potential for growth. With a 15 to 20 percent increase over the past few years, the paint and wood products DIY market is growing at an...

Liberon

The V33 Group is continuing its international expansion with its Libéron brand in stock at Screwfix,a distributor owned by the Kingfisher group.
Libéron first arrived on their shelves last year, with several of its wood care products being sold online through Screwfix's website.
After this successful...

home solutions videos

Because consumers today expect more from their homes, V33, a Manufacturer of Quality Lifestyles, is offering its first smart paints within its Home Solutions® & Déco activ'® line.
These three paints use new technologies to further improve well-being and comfort in the home.
With Pure Control...

Rénovation Terrasses et Bardages

The first outdoor product in our Renovation line, this 2-in-1 opaque saturator is guaranteed for five years horizontally and eight years vertically. Fast, easy, and effective! It can be applied by a roller without the need for a subcoat or wiping away excess. Without needing a wood cleaner, it can renovate stained...

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